HealdsburgCraftedScents of Appellation
Healdsburg

Scents of Appellation

A place-based botanical scent journey created exclusively for Appellation Hotel with Jess Mennella, founder of FLWR Napa Valley. Experience nine scents inspired by Sonoma County's vineyards, gardens, and landscape. Each scent reveals its unique aromatic character while inviting you to explore how place, memory, and emotion intersect through her expert guidance.
A place-based botanical scent journey created exclusively for Appellation Hotel with Jess Mennella, founder of FLWR Napa Valley. Experience nine scents inspired by Sonoma County's vineyards, gardens, and landscape. Each scent reveals its unique aromatic character while inviting you to explore how place, memory, and emotion intersect through her expert guidance.
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Meet our Instructor Book
A Botanical Scent Journey
Slow Scent® Natural Perfume
An immersive introduction to natural perfumery with Jess Mennella, founder of FLWR Napa Valley, using Mandy Aftel's Slow Scent® Method. Focus on 18 botanical materials including flowers, resins, spices, herbs, and citrus while learning to notice nuance, texture, and emotional resonance. Create your unique natural perfume under expert botanical guidance.

Features

  • Taught by perfumer Jess Mennella and using the Slow Scent® Method created by Mandy Aftel, this immersive course introduces participants to the practice of slowing down and deeply experiencing scent.
  • The class focuses on 18 botanical materials traditionally used in natural perfumery, including flowers, resins, spices, herbs, and citrus.
  • Guests are guided to smell intentionally, learning to notice nuance, texture, evolution, and emotional resonance over time.
  • Guests are invited to slow down and smell each scent individually, noticing how place, memory, and emotion intersect.
  • Participants create their own unique natural perfume as they learn about the Slow Scent® Method of perfuming.
  • Each guest leaves with their perfume formula, a finished perfume, and a natural perfumery guide, and scent wheel to continue exploring at home.
  • Appellation's chef crafted seasonal bites and local Sonoma County wines will be shared to compliment class conversations.
Jessica Mennella
Local Perfumer
Jessica Mennella
Founder of FLWR Napa Valley

Jess Mennella is the founder and perfumer behind FLWR Napa Valley, a botanical perfume line rooted in place, memory, and the natural world. Working exclusively with plant-derived materials, her perfumes are created to help people slow down, reconnect with their senses, and experience scent as both an emotional and embodied practice.

Her work has been featured in museums, hospitality, winery, and cultural settings, and her FLWR Napa Valley perfumes are crafted in small batches using the essential oils, absolutes, and resins of the plants and flowers, sourced from around the world. Through both her perfumes and her teaching, Jess creates experiences that are intimate, grounding, and deeply sensory.

Testimonials

"The instructor was clear and creative. It was so relaxing!" - Cathy L.
"A great 2 hours with my daughter, we loved to make cookies together." - Jennifer G.
"We learned something new and now appreciate it." - Carrie M.
"Everyone was so friendly and I met some new ladies. Thank you so much for the special time!" – Marilys G.
"I loved the people, experience, atmosphere and learning." - Diane B.
"Very straight forward step-by-step directions, clear and concise. Lots of support and encouragement." - Renee L.